The latest news about Harrah's Entertainment Inc. that don't use their well-recognized name any more has turned out to be true. Caesars Entertainment Corp has owned this famous brick-and-mortar online gambling company, and as a result Harrah's has adopted the name of its parent company which is no less popular by the way. Harrah's establishments now will be known as Caesars'.
According to the speech of Caesars and Harrah's Entertainment chief executive officer - Gary Loveman, the change of respected company's name reflects the evolution of the gambling industry leading operator of high-class casino entertainment.
In 2004 Caesars was purchased by Harrah's and these two giants merged over time, using the name which identify them as one unique brand. In spite of the fact Harrah's Corp has changed the name to Caesars Entertainment their initial name won't be absolutely lost. For instance, the Harrah's Entertainment Tunica retains its name the same as other companies referred to the Tunica group, like Tunica Roadhouse and Horseshoe Casino and Hotel.
